The Range at Choithrams
The range of products at Choithrams is arranged in a meticulous order. The wide variety of products like Fresh Dairy, Canned Food, Breakfast Cereals, Confectionaries, Health and Organic food and Ethnic food from different parts of the world is stocked in well-defined and well-marked categories that are easy to locate.
A lot of thought is put into the size and scope of each outlet. This depends on the location and customer preference. Right from the smallest stall in the store to the entire product mix, every Choithrams outlet is custom made for its clientele. And in order to help us be in tune with the changing needs of the customer, we actively refer and implement the findings of ongoing ECRs (Effective Consumer Responses).